Carlsberg will unveil its new Fan Squad TV advert starring Paddy McGuinness, Ian Wright and Jeff Stelling over the final weekend of the Barclays Premier League season.
The 30 and 60 second spots see the Carlsberg Fan Squad ambassadors transform fans’ experience of watching England in the pub.
The advert was developed following market research with real football fans to identify the things that dampen their experience of watching football in the pub.
The insight outlined that nipping to the toilet and missing a goal infuriated fans, as did the size of the TV and the chance of having your view blocked by a tall fan.
The Fan Squad therefore introduced viewing holes in the urinals, a super-sized screen and raised seating platforms to ensure fans never missed a kick and any of the action.
The Carlsberg Fan Squad will launch an interactive 360° digital feature on CarlsbergFanSquad.co.uk next week, providing fans with the opportunity to test their knowledge of club and national teams.
68 clues have been positioned on the set of the advert challenging fans to test themselves to see how many team names they can find.
For more details on the Fan Squad, follow @CarlsbergUK and use the #CarlsbergFanSquad hash tag.