Standard Chartered to sponsor Liverpool

by Kevin Coleman

Liverpool Football Club have signed an £80million shirt sponsorship deal with London-based bank Standard Chartered, The Times has revealed.

Earlier this evening club co-owner George Gillett said the club’s new sponsor will be officially unveiled at a press conference on the 18th of September.

But The Times has revealed that the contracts have been signed and a four year deal with the worldwide banking giant.

The £80million figure, £20million per season, equals that achieved by Manchester United in their latest sponsorship deal with American financial company, Aon Corp.

The Reds’ previous sponsorship deal with Danish brewers Carlsberg earnt the club a mere £7.2million per season. The 17-year affiliation between Carlsberg and Liverpool will finish at the end of the current season.

2 Responses

  1. Kevin Coleman Kevin Coleman says:

    Absolutely delighted with this! It’ll be weird not seeing Carlsberg on the kits but I can get over that when a sponsor is providing a decent amount of cash.

  2. Adventsparky says:

    Going to be very strange as Kevin said to see a Liverpool jersey without Carlsberg on it but it’s a step in the right direction I supposes. Would have rathered Carlsberg to up their money though :P it’s almost part of the jersey now ^6,

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