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Pic: Barca jersey gets inside sponsor

by Up Front

Fans can look forward to uniform celebrations from Barcelona thanks to the news that the club is allowing Intel to sponsor the inside of their jersey.

Lionel Messi, Neymar and co. will reveal the company’s logo if they perform a Fabrizio Ravenelli style shirt-over-the-head routine after scoring.

According to the club’s official site:

The collaborative spirit between the two organisations will be reflected on the new FC Barcelona shirt, which will feature the Intel Inside logo on the inside. This is the first time the shirt has ever featured a logo in such a position.

The Spanish giants have come a long way in just a few years since it abandoned its policy of having no sponsor on jerseys.

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