New Nike World Cup advert launched

The kits are being launched, the sticker books freshly laid out in the news agents and the whisper of squad places has become chatter. Yet nothing really signifies that a big tournament is on the way quite like a tv spot from one of the big sponsors, and here’s the first of what in all likelihood is to be a deluge.

It’s by Nike, it features Ronaldo, Rooney and Neymar. And it’s urging you the viewer to ‘risk everything’.

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Charles Pulling
Charles Pulling

Co-Editor of @bpfootball. Content for ViceUK, inbedwimaradona, sabotagetimes + Others. Featured on

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