The film tells the story of this season’s FA Cup from the fan’s perspective and continues Budweiser’s commitment to bring The FA Cup closer to fans. Over the course of the competition thousands of photos have been submitted via Twitter using #tothedream. The hashtag was also used to aggregate conversation around The FA Cup.
The use of a 120-second advert slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks this epic fan film as a first for Budweiser. The film will air on TV in the last commercial break on both ITV and ESPN before kick off of The FA Cup Final tomorrow at 5.15pm.
The film will also be shown on the big screens at Wembley before kick off.
Budweiser has built on the use of technology and social media as part of its FA Cup sponsorship, from the live streaming of early round games in season one, to placing ‘Phoneographers’ – amateur photographers who shoot entirely on smartphones – pitch side at Wembley for the Semi-Finals. The sponsors also offered fans the chance to win Final tickets and other prizes through an Augmented Reality activated On-Pack promotion earlier in the season.
Iain Newell, Budweiser’s UK Marketing Director, said: “We are really excited to have captured some of the great moments shared throughout this season’s competition through the fans. The film illustrates our commitment to bringing the beautiful game closer to the fans, and through this film we think we’ve captured a truly great season of FA Cup action.”
You can see the film below.