Clothes For Bros

by Neil Sherwin

Following on from our recent Fashion & Football story, BackPageFootball looks at the new clothing range from FIFA.


FIFA’s Spring Summer ‘10 (SS10) sports lifestyle collection was launched on the high street in February 2010 to football and fashion fans across the world.

There are five different ranges in the collection, with each encapsulating a specific period from FIFA’s history.

‘1904’ is the range of men’s vintage lifestyle apparel celebrating FIFA’s heritage and has strong historic references to FIFA’s inception in Paris, 1904. The collection has a relaxed fit and a retro collegiate style that encapsulates elements of FIFA’s history. Careful research has gone into every detail and each piece of clothing reflects a unique part of FIFA’s history. The range includes varsity style T-shirts and polo shirts, lightweight knits, original player tops, jackets, blazers, cardigans, hoodies, shorts both smart and casual style, shirts and accessories. All feature graphics inspired by the origins of football and FIFA’s first headquarters in Paris on Rue Saint-Honoré 229.

‘Editions’ looks forward to next year’s FIFA World Cup by celebrating past FIFA World Cup winners with contemporary sportswear styles. The Spring Summer 10 collection takes historical influences from 1930 to 2006, combining country and era specific typography and eye-catching graphics to illustrate the winning matches. The collection focuses on seven key winning nations; Argentina, Brasil, England, France, Germany, Italy, Uruguay. Garments available include men’s and women’s retro tracksuits, T-shirts, and polo shirts which will appeal to football fans beyond the participating nations. The original team colours worn in the tournament are used, including sky blue for Uruguay, white and gold for Brasil and navy, red and white for Italy.

‘Code’ is a range of street football inspired clothing which captures the energy of youth football played around the world. With the upcoming FIFA World Cup, this target audience is set to grow dramatically. Bold and bright, “Code” is an urban streetwear range comprising of casual T-shirts, polo shirts, hoodies, jackets, and pants. The style is strongly influenced by street football moves from host nation players in Africa.  Colours jump from the clothes with scarlet, bright lime, cobalt and mustard vying with deep violet and white and grey. Graphics are inspired by African Bantu art.

‘Essentials’ is the backbone of the FIFA SS10 collection and offers a large selection of traditionally styled T-shirts, polo shirts, knits, jackets, bags and headwear for men and women. Simple, classic and logo dominant, this collection features timeless pieces of non-performance sportswear and lifestyle apparel with a strong football signature.

‘Event’ celebrates the forthcoming FIFA World Cup and draws inspiration from South Africa’s rich heritage and geography. The collection comes in a rainbow of colours including royal blue, green, red and yellow. The striking, abstract graphics have a strong 1990s influence and are particularly arresting on the asymmetric dresses and cropped women’s shell jackets. The women’s range extends to hooded dresses, micro shorts, street style ¾ length track pants, as well as hoodies, T-shirts and cutout vests. The men’s range includes polo shirts, hoodies, street jackets, shell jackets and various styles of trousers.

Spring Summer 10 has been available in FIFA Official Stores, online at www.FIFA.com/fifacollections, and across an extensive network of FIFA branded retail spaces in markets worldwide since February.

FIFA Collections are designed and manufactured through Global Brands Group – the international brand management and licensing company which is FIFA’s exclusive worldwide Master Licensee.


Author Info

Neil Sherwin

Neil Sherwin

Co-editor of BackPageFootball.com and BackPageRugby.com. Writes mostly on Premier League, A-League and MLS with contributions to other sites including TheFootballSack, InBedWithMaradona and Bloomberg's BSports. Has featured on The Guardian's Football Weekly.

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